the lego movie: Marketing

1. Let your viewers experience the story
2. Advertising
3. Involve your audience in the making of the film
4. film posts
5. trailers
6. soundtracks
7. Mcdonalds (happy meals)
8. online games (new games)
9. merchandise
10. board games (new)

synergy

1. 17 lego world sets
2. 16 collectable mini figures
3. the lego movie video game
4. range of school supplies
5. sticker and activity books

https://www.lego.com/en-gb/videos/themes/lego-movie

1. each week in january 2014, a new character poster was released.
2. lego stores scheduled linked events.
3. free accessory packs were available in stores after building creative models in store

A horizontal integration consists of companies that acquire a similar company in the same industry, while a vertical integration consists of companies that acquire a company that operates either before or after the acquiring company in the production process.

lego movie facts

1:



2:conglomerate is A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.

mojo content page

this is a high angle photo. the people in this photo is Jim Morrison he was the lead singer for the rock music for the doors that mad him reverent for the doors that he was famous because he was a echoic and then died by drowning but he was still a person that party's a lot.

the colour pallet is blue, red and white. males stereotypically like the colour blue they also  represents the union jack so it implies that the mag is important for the British males.

the contents shows some of the peoples story's like david gilmour and elvis. this are the main artists. the target audience are the target age will be more for older people. 

audience theory (use for an exam)

radio 1 live lounge case study

[(No Scrubs by TLC) Conor:]
No, I don't want no scrub
A scrub is a girl that can't get no love from me
Hanging out the passenger side
Of her best friend's ride
Trying to holler at me

[(Baby Boy by Beyoncé) Brad:]
Baby girl you stay on my mind
Fulfill my fantasy
Tell me how you feel
I think about you all the time
I see it in my dreams

[(Cheap Thrills by Sia) Conor:]
Baby I don't need dollar bills to have fun tonight
(I love cheap thrills!)
Baby I don't need dollar bills to have fun tonight
(I love cheap thrills!)

[(Rockabye by Clean Bandit) Brad:]
So rockabye baby, rockabye
I'm gonna rock you
Rockabye baby, don't you cry
No

[(Temperature by Sean Paul) Conor:]
Well woman the way the time cold I wanna be keepin' you warm
I got the right temperature to shelter you from the storm

[(Mercy by Shawn Mendes) Brad:]
So please have mercy on me
Take it easy on my heart

[(Controlla by Drake) Conor:]
Like controlla, controlla

[(Lean On by DJ Snake ft. MØ) Brad:]
'Cause all we need it somebody to lean on

[(Angel by Shaggy) Conor:]
Girl you're my angel, you're my darling angel

[(It Wasn't Me by Shaggy) Brad:]
She caught me on the counter (It wasn't me!)
Saw me banging on the sofa

[(All Night by The Vamps ft. Matoma) Conor:]
'Cause I've been up all night, no sleep
'Cause I feel like I'm always dreaming

[(Are You Sure? by Conor Maynard ft. KKA) Brad:]
Who do you love?
And are you sure?

[(Locked Out Of Heaven by Bruno Mars) Conor:]
'Cause you make me feel like
I've been locked out of heaven

[(Chasing Cars by Snow Patrol) Brad:]
If I lay here
If I just lay here
Would you lie with me
And just forget the world?

[(Wake Me Up Before You Go-go by Wham!) Conor:]
So wake me up, before you go-go
Don't leave me hanging on like a yo-yo

[(Mr Brightside by The Killers) Brad:]
Jealousy, turning saints into the sea
But it's just the price I pay
Destiny is calling me

[(Shape Of You by Ed Sheeran) Both:]
I'm in love with the shape of you
We push and pull like a magnet do
Although my heart is falling too
I'm in love with your body
And last night you were in my room
And now my bedsheets smell like you
Every day discovering something brand new
I'm in love with the shape of you

how does diegetic and non diegetic sound represent

diegetic and non diegetic sound is used in wheatus ' song 'teenage dirtbag' to represent and attract the target audience (15-24 old, straight, white British/American c1-E males and females) in a number of ways.

Firstly, young males are represented because the male protagonist sings the lyric; ‘I have a dream about her, She rings my bell’’ This sexualises his teenage crush represented other youths who also fantasize about people out of their league. This fits two representation stereotype theories, Laura Mulvey’s 1975 theory that; ‘women are used as erotic objects of desire to represent males in the narrative and audience,’ (Mulvey, 1975) and Stanley Hall’s theory that youths seek excitement in sex (Hall, 1904) because a male youth, who the target audience can identify with, is lusting after a attractive teenage girl.